Activision Blizzard Media

Activision Blizzard Media had produced a global study on gamer identity, including a segment focused on moms who play mobile and platform games.

The job was to turn research about who gamers really are into an experience that could shift perception, hold attention, and make the report worth downloading.

The challenge was how to present it so the audience would stay with it long enough to reconsider a stereotype and act on the report.

I worked as Creative Technologist to translate the design into an interactive system that balanced credibility with campaign energy, while making sure the experience supported the content rather than competing with it.

Research-led campaign pages can easily feel static or overly academic. This project had two jobs at once: it needed to earn trust with a data-driven audience and it needed to move people from curiosity to report download. That meant the site had to create momentum without flattening the nuance of the study.

I built a highly interactive microsite where motion and interaction were woven into almost every part of the experience. The visual system combined minimal human illustration with free-flowing shapes and layered color, creating a tone that felt editorial, distinct, and campaign-ready. The result gave the research a clearer point of view and made the content feel immediate rather than archival.

The work began with the brand and design direction, which extended into the website as a single experience. Instead of using the microsite as a container for the paper, we shaped the pacing, composition, and motion so each section felt intentional and the user moved through the story with fun rather than friction. That approach let the design support comprehension while still giving the campaign a strong visual identity.

Motion was treated as structure, not decoration. It was used to direct attention, maintain rhythm, and keep the experience moving forward. It needed to be immediate.

I kept the load light and instant by utilising css transitions and keyframe animations over js libraries, bundled with the rest of the microsite’s css into a single, minified payload.

The microsite received several CSSDA awards. Just as importantly, it showed how a microsite can do strategic work by reframing a category, elevating research, and giving people a reason to keep exploring.